commercial photography

Cheers to Polarity

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Whether you’re celebrating the start of a fresh new month, the fact we’ve made it through this week, or you’re just excited about this glorious sunshine that’s coming back to us a little more each day…we are lucky to have some pretty great places to treat ourselves in this fine community of ours.

One of the newer ones on the block is Polarity Brewing! They started up last year…admittedly a bit of a difficult time to open up a pub, but nothing can stop delicious brews, and awesome meals featuring as many local farm products as possible!

They even have an outdoor deck you can cozy up to a fire table at to stay Covid-safe while you toast to your weekly accomplishments!

We always love celebrating our local businesses, but especially during a time that has been so difficult on the food/beverage industry, we’d like to cheers to all you hard working businesses owners out there still making it work and providing us with little local escapes.

Here’s to Friday everyone-cheers!

The people behind the city...Photo Library update!

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We’ve mentioned before that photo libraries are one of our favourite ways to create content for clients. Instead of one-off photo shoots as things come up over time, photo libraries are a way to purposefully create a library of personalized stock images that marketing and communications teams can then pull from as needed.

A lot of our larger clients are now turning towards these libraries as it can help communications teams pull content easily and efficiently in order to not only plan ahead for campaigns, but also respond when an event comes up throughout the year that they need content for.

We recently did an update on some of the City of Whitehorse departmental photography, and as always, had so much fun working with all of the crews. Always welcoming to us hauling our gear into their offices, or capturing them out on a job site no matter the weather-just a bunch of pros!


Northern Solar

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Not everyone knows this, but Gary’s former career before he took the leap and started GBP, was actually as a Journeyman Electrician. He had spent years before that installing communication towers throughout western Canada, and then when he moved to the Yukon, he switched gears into the electrical trade.

Specifically, he wanted be an electrician so he could specialize in renewable energies, and in particular the growing field of solar.

So needless to say, now over 10 years later, when we were able to team up with Solvest, a northern Canadian based solar company, to create some new imagery for them, Gary was pretty stoked!

We’ve actually had our eye on the Solvest team for quite a while. They’re a super cool company that not only specializes in residential, commercial and industrial solar installs, but also is working on northern food security issues through their Cropbox product, as well as research and consultation.

Part of the reason we love working in industrial settings, and in this case specifically with solar installation, is that Gary feels at home on the work sites. He knows the safety standards, he understands the principals behind the systems, and this allows him a unique perspective and the ability to really know which elements to highlight when photographing both the site and the employees on the job.

On this particular project, he was even able to work along side some of the crew he used to work with as an electrician, just this time, he was behind a camera instead of helping with the install itself!

So on that note, here are a few of the images we got to create of the Old Crow solar project. This project is expected to offset annual diesel consumption by up to 30% for the community! It’s a super unique system, custom to Old Crow as it’s east/west facing to take advantage of the long summer days, generating power at the time of day when people are at home, utilizing it the most!





Turns out birding is awesome...

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Being commercial/industrial photographers, we have gotten to experience a lot over the years in terms of learning about different industries, programs and organizations. That’s one of our favourite things about our job is that we are constantly learning new things and getting to meet the awesome people that make up our community.

BUT one thing I can say that we have never come across before is Birding…until NOW that is!

We are so stoked to be working with Lotteries Yukon and Mosaic Communications on Lotteries’ new “What’s Your Recreation” campaign, which was just launched! Throughout the course of the year, we get to work with Yukoners around the Territory and get portraits of them out doing a variety of recreational activities

And you know what guys? Thanks to Tedd here, our first model of the series, it turns out we learned Birding is CRAZY COOL.

Like did you know Woodpeckers tongues are so long, they actually wrap around their entire skull to help protect their brains from concussions!?

LOOK AT THIS DIAGRAM IT’S INSANE:

And that’s just the start of it…Immature Eagles have longer wings than adults because they act like “training wheels” and the Arctic Tern (which we do get here in the Yukon) has the longest migration of any animal in the world!

BIRDS! Fascinating creatures…

All this to say, my world view on birds has been changed. I now get excited when I hear them. I’ve caught the birding bug….

Huge thanks to the awesome team behind this exciting campaign! It’s always so awesome to see our images “out in the wild” with design and we are so excited to see what else we get to capture along the way!


From Board Rooms to Burning Buildings...

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So this summer has been busy to say the least...but that just makes it an exciting one!

Gary just got back recently from an assignment in Ontario, covering GoldCorp's 2018 Mine Rescue Summit. This was nerdy Gary's dream gig as he got to bring in all of his past experience with high angle rescue, fall protection and love of knot tying from his Communication tower building, and safety lead days. 

Mine rescue teams from every Goldcorp operation were brought together for a week of intensive training and the GBP team got to create both 'in action' and environmental portraits of the whole experience.  Emergency scenarios included everything from first aid, to high angle rope rescue, low visibility search and rescue, confined space rescue, firefighting, train derailment, aircraft extrication, and underground mine rescue! Again...nerdy Gary was stoked....

It was such a diverse assignment, as Gary's style of 'on site', documentary style work definitely involves getting as up and close as he can to the action. This meant he took the opportunity to renew some safety certifications like fall protection before heading out, and that he had to work very closely with the extremely strict safety protocols that were in place. 

In addition, our awesome drone pilot, Mike Code of Burning Grouse Productions, came along so that they were also able to get vantage points that would have been impossible from the ground in a safe way, which allowed for some really unique shots!

Then there was the battle of the 30 degree humid Ontario heat to work in while they were photographing rescue scenarios in front of 30 foot tall flames...

Needless to say, one of Gary's favourite assignments as of late. As our whole business is centred around photographing people and organizations at work, we are so lucky that we get to experience quite a variety of assignments throughout our year. From board rooms, to burning buildings...it's always an adventure, and we wouldn't have it any other way!

 

 

Showcase your company: Creating a photo library

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One of the most popular services we offer our clients, is creating photo libraries for them.

In order to stay current and relevant with online marketing, one of the most beneficial things for a company to do is to have a library of images that they can pull from on any given day. 

So instead of having a few standard shots that are used throughout different platforms, many of our clients instead are asking us to do a series of images, so that they have more to utilize over a longer period of time. In this way, they have a larger variety of media to choose from, and can therefore react to current events, or simply have better control over what media and images are highlighted over time.

We love this type of assignment as it really relies on our ability to shoot a variety of different scenarios and locations, but still retain a consistent look/feel for the client so their media is diverse but also cohesive all at the same time.  Sounds like a challenge!? We'll take it...

Today we thought we'd share a few examples from a recent photo library we created with the City of Whitehorse. It was so fun over the course of a few months to work with such a large variety of departments, in order to showcase the variety of work the employees do. From winter to summer, office work to heavy machinery, we got to highlight it all. 

If this is something you're interested in more of, give us a shout at info@gbpcreative.ca and we can chat about how a photo library might be useful for you!